Shortening Attentions Spans impact video lengths

From product demos to explainer clips, video content is an essential marketing tool. However, with attention spans continually shrinking, we must adapt to keep our audiences engaged.

A study by Microsoft revealed a significant decrease in the average attention span, plummeting from 12 seconds in 2000 to a mere 8 seconds in 2021. It’s evident we have one shot to capture our audience’s attention; otherwise, they swiftly move on to something else.

The solution? The key is to create videos that are concise and to the point. Shorter videos are more likely to retain the audience’s interest and ensure they wacth to the end. (Pro tip: Aim for under 2 minutes for the best engagement rates.)

This doesn’t necessarily mean you need to generate brand-new short-form content. Creating digestible snippets from longer videos drives the engagement of your existing material (and saves you valuable time and money).

An effective way to make your videos even more discoverable is by adding closed captions. Subtitles not only aid the hearing impaired, but also accommodate audiences consuming your content in noisy or distracting environments.

Long story short

In an age where maintaining focus is a constant challenge, businesses need to align their video strategy with their audience’s changing needs. Crafting short mobile-optimized videos ensures your message reaches your customers loud and clear.

If you are ready to optimize your video content for the modern viewer, why not try Giyst for free today {hyperlinked to the page needed}.

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